Welcome to this informative site around web design. This site is designed to give you some key information to help you make the correct online decisions. Do not forget to check out our web design Scottish Borders Blog.
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Website design splits down into several areas and depending on your needs depends what services you need. For example; an ecommerce site may need a database, a check out process, product pages and all these need designed. Where as a information site will just have article pages. Two hugely different requirements that need dealt with in a different way.
Where do you start? The first thing to do is sit down with a white piece of paper and decide what your end goal is. What are you aiming to do. Then from that you can work back to a stating point.
A simple example;
End goal: an information site ranking for key services “Service 1″ “service 2″ and “service 3″
What do you need to achieve that (just list what you think you need);
- A website
- A domain name (and a company name if you do not have one)
- A good understanding of your services
- Some content for your website
- A list of keywords that people are using
- Good rankings so you get the traffic and sales
- A catchy design so people re-visit your website
Once your list is complete you need to sit down with an expert (probably an online marketing expert would be best) and work through how to achieve your list, and also fill in any gaps. This will then generate you a strategy to get you to your end goal.
The main reason you need to speak with a specialist is because the online work is far more complex than it first appears and only someone in the field will understand the complexities enough to guide you into a successful strategy. For example if you don’t pay a designer and use an off the shelf design your website may not get the repeat visits you want and people wont spend very long on it. It all depends on your target market and your budget.
Honest, ethical specialists will sit down with you for free to work out the initial strategy. This will give you prices and goals to aim for so you can see if your project is feasible. If the project isn’t feasible then you will know upfront and will not have lost any money. If the project is feasible then you can move forward with confidence.
One thing you must always remember with website design for the Scottish Borders is never forget or leave out the marketing element. Don’t leave it until last as it should be the first job. Online marketing can be hard work so you need an expert to place you in the correct position to gain achievable results.
Analyse – Plan – Prepare – Implement – Enhance – Monitor – Maintain – Improve. The cycle should go in that order and the last 3 elements should never end, they should go round and round.